Want to become a secret Seat Filler? Become a Seat Filler Today

Trusted to fill seats for more than 120,000 events like yours since 2007

Producers and Event Organisers use The Audience Club to list almost 10,000 shows per year!

Fill Your Empty Seats Today

Thousands of discreet seat fillers are waiting!

With thousands of active, discreet, and vetted seat fillers on our books waiting for events like yours, you're almost sure to find people who'd love to attend.

Why Use Audience Club?


Fill empty seats at your show or event at short notice.


Boost bar, programme and concession sales with our seat fillers.


Access event ratings and detailed reviews for use in your marketing.

Manage your comps and allocations

Easily manage your comps and allocations.

Monitor your live listings, manage comps and easily add new listings from your dashboard. View listing popularity and your growing waiting list with our seat fillers waiting for more tickets!

Create Your First Listing

Marketing resources at your fingertips

Easily access and read detailed reviews. Use average star ratings and reviews to supercharge your marketing. Got more? Find people who loved your event and give them an encore!

Marketing resources

We've donated more than


Join The Audience Club

The Audience Club has donated more than £250,000 to various charities.

Frequently Asked Questions

What are the costs involved with listing?

There is no cost to you. We list your shows/events for free. Our members pay us a small admin fee for their club booking confirmations.

Who is this service for?

The Audience Club is for venues and producers who need a boost to their audiences for opening nights, previews or quieter performances.

How long has The Audience Club running?

We have been filling seats in and around London for fringe theatres since 2007. The Audience Club was one of the first seat filling services available and was set up for key workers to explore the arts by filling seats in an affordable way. Over the years we have expanded our listings from not just plays but now listing film previews, music events, cabaret, walks and talks as well as festivals. Also extending our services not just for Fringe theatre but West End too.

Since 2007 we have listed 33686 shows and 92024 performances.

How are members vetted and maintained?

We have Terms & Conditions which ALL members must agree to before their membership is activated. We take these very seriously and take appropriate action if they are broken.

A few crucial T & C's listed below:

  • Absolute discretion
  • Arriving at least 30 min before the show starts to pick up tickets and accepting seats allocated.
  • Reliability - members are expected to attend all events they have booked or cancel if they are unable to attend.
  • Support the Production and Venue by purchasing a programme and drinks at the bar. Never consume drinks or food brought with you from outside the venue.

I don't want my customers to know people are getting in for less. How do you manage discretion?

The Audience Club is a little like fight club… 'You do not talk about The Audience Club'. It is an expectation that absolute discretion is required at all times. Members are not to talk about the Club in or around the venue, nor on social media.

What is the minimum age for your members?

The minimum age for having an account with The Audience Club is 18.

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